Tuesday, February 17, 2009

MGM Grand at Foxwoods Debuts Casino Social Network to Enhance Customer Experience

CM Comment: It'll be interesting to see what content they'll include in order to make this a compelling experience.

Mashantucket, CT (PRWEB) January 7, 2009 -- MGM Grand at Foxwoods launches its new social network today at http://connect.mgmatfoxwoods.com to bolster its customers' casino experience. Designed by some of the best in the industry, its purpose is to bring patrons of the resort together, to connect players to their favorite games, locations, interests, clubs and restaurants, and to educate and entertain with gambling tips and exclusive information about the casino.

For MGM Grand at Foxwoods, it provides an additional, critical function: the opportunity to gain insights into both what products and services resonate positively with its clientele and what can be improved to deliver a superior guest experience.

Stated Gillian Murphy, Senior Vice President and General Manager of the MGM Grand at Foxwoods, "By having a social networking presence, we have the chance to interact with our users in a novel format and gain invaluable insights into consumer satisfaction which ultimately can improve customer interactions. Just as important, we can extend the casino experience beyond each customer's visit and maintain engagement with our clientele when their stay at MGM Grand at Foxwoods is over, and encourage return visits and new visits by their friends and family."

Full story at: http://tinyurl.com/86oej9

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