Tuesday, December 22, 2009

American Express Promotes Gift-Card Sales With Online Games

December 15, 2009: summarized from Promo Magazine -- American Express is using a pair of online games to promote changes it made last fall to its gift-card procedures that make them, in the company’s words, "100% gift and 0% fees."

Starting in early December, the company began a "’Twis the Season" competition on its @americanexpress Twitter account. Each business day through December 15, American Express randomly selected three participants to receive a $100 American Express Gift Card. Followers were asked to tweet daily telling American Express about a gift on their holiday wish list priced at $100 or less, using the #amexgiftcard hash tag.

Meanwhile, the company is conducting a virtual scratch-off game on the Web from now through January 30. Players register at the site using tan e-mail address and then use a digital ice scraper to clear off nine panes in a window. If they uncover three of the same Amex gift cards in a row, they can win a $25, $50 or $100 gift card instantly.

Every play of the scrape-off game enters the player into a drawing for a grand prize of a $5,000 American Express Gift Card.

The Winter Wonder-Win game contains an interesting wrinkle. Players can also earn one additional instant-win entry for every eligible friend to whom they refer the game. Referrers can volunteer up to three of their friends’ e-mail addresses each day. If at least one of those addresses is found to be valid, the referrer gets an extra try at the daily instant-win game.

Read more at: http://bit.ly/6k5L6z

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