July 8, 2009: from comScore -- Mobile advertising is still in its infancy but it is expected to grow to $5.7 billion in the next five years. How has the explosion in mobile applications impacted mobile marketing practices? What impact will this most recent wave of smart phones have on mobile video and other more immersive adverting environments? What types of advertising works best on "dumb" phones? Which marketers are actually advertising in mobile and which sellers are attracting the most revenue?
Wired - Connecting to the Mobile Marketing Revolution
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