Tuesday, July 28, 2009

Research Report: Fluent - The Razorfish Social Influence Report

July 22, 2009: from Razorfish -- A report on social influence marketing. Key topics include:
  • The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions.
  • A feature on how social media is becoming both a paid and unpaid distribution mechanismfor advertising content.
  • A look at how social features are becoming integrated into online display advertising.
  • A piece on how tools such as Facebook Connect are moving the social graph out onto the Web.
  • An introduction to the SIM Score and what it means for marketing.
Download report at: http://tinyurl.com/m8xqwd

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