Tuesday, August 18, 2009

The MGM Grand Is Using Twitter and Facebook

August 16, 2009: summarized from philly.com -- A guest who becomes an MGM Grand Facebook "fan" gets access to Facebook-only specials, such as free admission to Wet Republic and a casino nightclub, plus a $25 activity credit. On Twitter, the casino will be posting short-term specials every Thursday that followers can receive on their cell phones or PDAs.

MGM Grand's fan count has grown to more than 26,000 since the casino hotel made its Facebook debut in May, says MGM Grand marketing executive Michael Perhaes. He expects the number to reach 100,000 by the end of the year.

"Both Facebook and Twitter are potentially much more effective and actionable than e-mail," Perhaes says, which means more room reservations and show-ticket sales.

As the digital communities grow, customers recommend restaurants, shows, and attractions to one another, Perhaes says. And he expects that when short-term specials are announced on Twitter - a discounted room rate with a 12-hour purchase window, for example - those notices will get copied to dozens of individual Web sites.

"You're much more likely to take the advice of a family member or friend," Perhaes says.

However the word gets out, Vegas deals look to be around for a while.

Read more at: http://bit.ly/13A6iz

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