Tuesday, May 19, 2009

Research: How Casinos Can Find and Target Their Favorite Customers

CM Comment: Somewhat technical ... this study presents a mathematical model which integrates gamers' frequency of casino visits, their total wagers and the distribution of those bets at table games versus slots machines. The researchers determined if revenue from specific players was derived from "skill" or "luck," and they were able to identify players who are highly skilled or perhaps revenue-producing high rollers.A Model for Gamers' Revenue in Casinos

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