CM Comment: Example of casino experiment with Twitter as an element of it's marketing mix.
May 11, 2009: summarized from The Pocono Record -- At first glance, you may wonder how 140 characters can connect a local Realtor, insurance agent, casino, church and dozens of other individuals, businesses and institutions.
The answer is Twitter, an online micro-blogging and social networking service that allows users to send and receive others' updates, called tweets.
Twitter asks a simple question: What are you doing? Users post their updates, which are delivered to their followers, who are other users who have subscribed to their update feed.
Well-known businesses and corporations, such as Starbucks, Dell and Whole Foods, use Twitter. So does the FBI and prior to the presidential election, Barack Obama frequently posted new tweets. Actor Ashton Kutcher recently became the first Twitterer to hit 1 million followers. However, you don't need to be a household name to make the most of the site.
Mount Airy Casino Resort is also betting on Twitter. Spokesman Pete Peterson said the resort recently joined the site.
"Twitter offers another means to communicate with our customers," Peterson said. "Individuals are obtaining information and news from a variety of sources outside of mainstream media and we felt that it was important to be engaged with our customers who use Twitter."
Users who follow Mount Airy will be among the first to know about casino news - such as the addition of new machines and the reopening of the golf course. Peterson said Mount Airy also tweets about special rates and upcoming events.
Read more at: http://tinyurl.com/prkdwb
Tuesday, May 19, 2009
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