CM comment: A very good video on engagement marketing. Not all applicable to our space but still worth watching.
April 8, 2008: from Forrester's Marketing Forum 2008 -- Forrester Research Senior Analyst Brian Haven says the four I's - involvement, interaction, intimacy, and influence - provide a framework for better understanding and measuring engagement with your customers.
Watch video at: http://tinyurl.com/d8svc6
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