Tuesday, March 10, 2009

More Businesses Reach Baby Boomers Through Social Media

March 2, 2009: from PRWeb -- More businesses are turning to the Internet to find and engage with baby boomer customers. Boomers are using Twitter, Facebook, LinkedIn and social networking sites in increasing numbers.

"Boomers are a natural fit for social networks and technologies. They have the time, the life experience, and--more and more these days--the need for social tools to help them accomplish their own goals." said Matthew Lees, Vice President, Analyst, Patricia Seybold Group.

"The fact that they've been relatively slow to embrace social media underscores more of an opportunity than any innate inability or aversion. But they don't want to be marketed to.Those organizations that can use social media to engage with, learn from, and support boomers will find especially receptive partners and, consequently, greater business success than those who see social media simply as another marketing channel," Lees added.

Baby boomers are also actively engaged in user generated content such as ratings and reviews. "While it's true that Millenials (the 13-24 generation) share content at double the rate of baby boomers (56%), 31% of Baby Boomers share their own user generated content. This could be in the form of reviews, blog posts, comments, discussion forums, etc." noted Sam Decker, Chief Marketing Officer of Bazzaarvoice.

Full story at: http://tinyurl.com/d2apyf

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