Tuesday, February 3, 2009

Harrah's Runs Mobile Loyalty Pilot for Rio Property

January 22, 2009: from Mobile Marketer -- Harrah's Entertainment Inc. is using mobile marketing to target personalized promotions to opted-in guests at the Rio All Suites Hotel and Casino in Las Vegas. The company tapped interactive and database marketing firm Acxiom Corp. and its Acuity Mobile technology partner to provide real-time offers, property information and Total Rewards Club loyalty points balance to Rio guests on their mobile phones.

Acxiom, Little Rock, AR, has put together multilayer mobile programs for SMS texted offers using its Impact-X Mobile platform that is powered by Acuity Mobile's technology. For example, Rio guests can text RIO to the 227466 (CASINO) short code to opt in for offers. A return text will confirm that the opted-in guest will receive four offers for the next four days. A typical Rio's guests stays four days at the property, hence the four-day limit for offers. In addition to those steps, guests can also opt-in to download the Rio Text-Offers mobile application. The first text dynamically generates links to download the application or WAP. Essentially, users can pull information as well as receive offers from property restaurants, shows and entertainment through their stay. They can also check their Total Rewards points balance and status on the mobile site.

Full story at: http://www.mobilemarketer.com/cms/news/database-crm/2498.html?goback=.hom

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