Tuesday, February 3, 2009

Catfish Bend Reports Revenue Increase for 2008 -- Launches Internet-Based Marketing Program

January 22, 2009: from Daily Gate City -- Catfish Bend Casino is not having as hard of a time getting gamblers to open up their wallets - if the numbers passed out at the Southeast Iowa Regional Riverboat Commission meeting on Tuesday are any indication. Overall, the casino's revenues were up 8 percent for the year. Catfish Bend CEO Jerry Baum told SIRRC Tuesday that he is pleased with that number because many of the casinos in Iowa are down by 4 percent.

Something new the company is trying at the casino is to have an Internet-based program called "Gamelogic." People who have Players Club cards are able to sign up for Gamelogic at the casino. Then they can play games on the website at home and earn points for sweepstakes entries at the casino. Baum said that when the players come to the casino dollars spent at the casino will translate into points to play on the games at home.

Full story at: http://www.dailygate.com/articles/2009/01/22/news/05.txt

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