Tuesday, July 6, 2010

Research Report: Blurring the Landscape: How TV is Merging Digital and Traditional Media

There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred. Online video goes well beyond simply repurposing television content – with opportunities that extend the reach of TV, encourage interactivity and engagement. For agencies and brands, there is a clear need to know how these two platforms – TV and online video – work together; publishers can also benefit from a solid understanding of the interplay between premium-content online video and TV.

Download report at: http://scr.bi/bQJaEU


  1. Unbelievable work man!! Keep your heads high you probably did it.

  2. Thankfulness to my dad who informed me relating to this blog, this website is really amazing.

  3. Your blog is extremely brilliant especially the quality content is really appreciable.
    casino utan svensk licens trustly