Tuesday, July 6, 2010

Research Report: Blurring the Landscape: How TV is Merging Digital and Traditional Media

There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred. Online video goes well beyond simply repurposing television content – with opportunities that extend the reach of TV, encourage interactivity and engagement. For agencies and brands, there is a clear need to know how these two platforms – TV and online video – work together; publishers can also benefit from a solid understanding of the interplay between premium-content online video and TV.

Download report at: http://scr.bi/bQJaEU

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