Tuesday, June 8, 2010

WMS Survey Shows Shifts in Gambler Preferences, Part 4: Online Casual Gaming and Social Media

June 1, 2010: summarized from Casino Enterprise Management: -- The 2010 WMS Active Gambler Profile provides an in-depth view of the trends and preferences of today’s active gamblers. Through this report, we learn more about the five forces that are reshaping consumer behavior and the gaming industry in North America. These mega-forces are the economy, changing demography, technology, social media, and values and lifestyles.

As we’ve seen, the evolution of technology continues to be a major force reshaping contemporary life and leisure time. The impact of technology is being accelerated by two factors: access to the Internet and mobility.

Consider these stats: In 1996, just slightly more than one in 10 (11 percent) households in America had Internet access at home. Fully seven in 10 (70 percent) of U.S. and Canadian households do today. The other major driver in the evolution of Internet usage is mobility. One statistic takes even seasoned telecom analysts by surprise: There are three times more wireless subscribers worldwide than landline customers! This suggests, the next horizon line for the impact of the Internet on life and leisure time will be through mobile access and usage.

WMS remains driven to lead the industry into the future by leveraging technological innovations to create new and exciting gaming experiences. For this reason, this month’s column examines a force that is closely tied to evolving technology: the remarkable transformation of media consumption—including the dramatic growth of online casual gaming and social media—and its impact on casino operators and the gaming industry.

Read more at: http://bit.ly/b0w5Sy


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