Tuesday, May 11, 2010

Why You Need to Own Your Community

April 28, 2010: summarized from Chief Marketer -- As you’ve probably seen, Ning recently upset thousands of its users by announcing that it would no longer offer a free version of its online community platform.

Understandably, many people were not happy that they would have to start paying to keep their community on Ning. This also raised another issue: If you wanted to move your community off Ning, how would you do it?

The good news is that a few smaller open-source platforms stepped up and said they’d help people migrate their community from Ning to their solution.

While this Ning situation was unfortunate for community owners, it brings to light an interesting issue: the importance of owning your community data and platform.

For companies that are serious about building a community that fits with their business goals, owning the data from that community is a must—for a variety of reasons.

First and most important, you need to have access to the data for marketing purposes so that you can measure everything that’s going on in the community. What kind of content is effective? What are community members sharing and discussing? What are they buying? Which community members are the most active? Which are the most likely to invite friends?

Owning this data so you can study them and compare the value of community members to noncommunity members is essential to measuring return on investment and determining the success of your community. Ideally you’d have a platform that integrates with your overall database so that you could learn how your community members are different from your general customers.

Read more at: http://bit.ly/cRyo3Q

20 comments:

  1. Amazing stuff of the blogs!! That has amazed me.
    casinoonlinevenezuela.co.ve

    ReplyDelete
  2. Well, I have got the best information from here the site is fully stuffed with the knowledgeable information.
    https://casino-online-chile.cl/

    ReplyDelete
  3. Hey to everyone, it’s my first visit of the blog site; this blog includes awesome and actually best info for the visitors.
    glucosamine for dogs

    ReplyDelete
  4. Here at this site really the fastidious material collection so that everybody can enjoy a lot.
    PLAY ROULETTE

    ReplyDelete
  5. Awesome work! That is quite appreciated. I hope you’ll get more success.
    www.ruffhero.com

    ReplyDelete
  6. I will prefer this blog because it has much more informative stuff.
    sports betting sites that help with this

    ReplyDelete
  7. Nice to read this article will be very helpful in the future, share more info with us. Good job!
    Online casino

    ReplyDelete
  8. It’s amazing to visit again n again coming to your blogs the superb effort is here.
    casino utan svensk licens

    ReplyDelete
  9. Hi Dear, have you been certainly visiting this site daily, if that's the case you then will certainly get good knowledge.
    online casino utan licens

    ReplyDelete
  10. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Satta King 786

    ReplyDelete
  11. This comment has been removed by the author.

    ReplyDelete
  12. After joining, Villento Casino offers more than $1,000 USD worth of free rewards. On your first store, allslotscasino.org

    ReplyDelete
  13. We should accept New Jersey for instance. The state office ABC (Alcoholic Beverage Control)is capable to find and forestall illicit betting, amb

    ReplyDelete
  14. Your blogs and every other content are thus interesting and helpful it makes me return back again.
    casinon utan spelpaus

    ReplyDelete
  15. thanks for this usefull article, waiting for this article like this again. entry site

    ReplyDelete
  16. Your post has those facts which are not accessible from anywhere else. It’s my humble request to u please keep writing such remarkable articles mega888 online

    ReplyDelete
  17. Very good topic, similar texts are I do not know if they are as good as your work out. เว็บคาสิโน เชื่อถือได้

    ReplyDelete
  18. The Grand History of the Video Clip Slot Machine

    The history of video one-armed bandit shows they took fairly a time to catch on. The standard vending machine games had actually been choosing a little more than half a century before any kind of actual changes or innovations were made to how things would certainly work.

    ทางเข้าคาสิโน



    The first step better to video gaming through ports came in 1964, when the Bally company updated the one armed bandit. They started replacing a few of the mechanical aspects of the slot with electric parts instead of springs. These likewise included some lights, and for the first time, the possibility to wager numerous coins, an essential part of all of today's ports.

    ReplyDelete