April 1, 2010: from Promo Magazine -- An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again.
Gamification takes lessons from the gaming community and applies them to loyalty programs. The idea is to apply human sciences in a social way in order to connect loyal customers with one another.
“Understand that things like status, play, the social aspect and goal achievement are all part of being human beings,” says Barry Kirk, consumer loyalty practice leader for Maritz Loyalty. “As marketers, we're trying to get people's attention and connect to them in a meaningful way, and games are exceptionally good at doing that across all age levels.”
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