Tuesday, April 13, 2010

Top 5 Ways to Make Your Site More Fun

April 7, 2010: summarized from Mashable -- Just like sex, fun sells. The early proof of that can be seen in the amazing success of location-based networks such as Gowalla (Gowalla), MyTown and Foursquare (Foursquare), and in the breakthrough marketing efforts of major brands like Nike, Coke and Chase.

Even finance made fun can be a winner — Mint.com’s meteoric rise was in no small part due to the fun, social engagement of its approach. Ever feel elated while using Quicken? I didn’t think so.

The trend continues, with an ever-increasing number of startups looking to get an edge with consumers through fun. Their weapons of choice: Game Mechanics.

When taken together, game mechanics such as points, leaderboards, badges, challenges and levels form part of what we call a Funware Loop. In my latest book I argue that the best and most compelling loyalty programs are built extensively around Funware and when applied creatively, can make any consumer web or mobile app experience more engaging.

Whether you sell organic foods online, develop mobile application or run the world’s largest social network, you can benefit from applying the 5 simple strategies listed below to increase engagement.
After all, who doesn’t like a little fun every once in a while?

Read more at: http://bit.ly/aoWotV


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