Tuesday, April 27, 2010

Smartphone Adoption Shifting Dynamics of U.S. Mobile Gaming Market

Editor’s Note: Provides some great insight into the use of mobile for accessing interactive media. Be sure to click on link below to view all of the supporting facts and figures of the study.

April 14, 2010: summarized from comScore.com -- comScore, Inc. released the results of a study on mobile gaming highlighting the potential for growth in the mobile gaming market despite a 13-percent decline in the number of U.S. mobile gamers during the past year. This overall decline was driven by a 35 percent decline in mobile gaming among feature phone (i.e. non-smartphone) subscribers, who represent approximately 80 percent of the market, which contrasted with the sizeable 60 percent increase in the number of gamers via smartphone.

The inevitable ascent of the mobile gaming market depends not only on smartphone subscribers’ higher propensity to play games on their mobile devices, but also their heavier gaming activity across nearly every dimension. Smartphone subscribers (47.1 percent) are three times more likely than feature phone subscribers (15.7) to play games on their device at least once a month. They are more than five times as likely to play games almost every day and far surpass their feature phone counterparts across various methods of game play.

Smartphone subscribers also install significantly more games on their devices with 27.3 percent having installed at least one game compared to just 5.6 percent of feature phone subscribers. A third of smartphone subscribers with games have more than five games installed on their phones, while less than one percent of feature phone subscribers have that many games installed.

Read more at: http://bit.ly/aqzAwe

7 comments:

  1. The author of your blogs and articles and contents is really appreciating.
    casinoonlinevenezuela.co.ve

    ReplyDelete
  2. It is extremely nice to see the greatest details presented in an easy and understanding manner.

    ReplyDelete
  3. I really enjoy reading and also appreciate your work.
    dog joint supplements

    ReplyDelete
  4. Your articles and contents are encouraging.
    TABLE GAMES

    ReplyDelete
  5. Your articles are very well written and unique.
    Dog Arthritis

    ReplyDelete
  6. Here at this site really the fastidious material collection so that everybody can enjoy a lot.
    great offers on football bets

    ReplyDelete
  7. PLAY CASINO GAMES ONLINE:

    https://www.btlcasino.com 카지노사이트
    https://www.btlcasino.com/theking 더킹카지노
    https://www.btlcasino.com/sands 샌즈카지노
    https://www.btlcasino.com/first 퍼스트카지노
    https://www.btlcasino.com/yes 예스카지노
    https://www.btlcasino.com/super 슈퍼카지노
    https://www.btlcasino.com/gatsby 개츠비카지노
    https://www.btlcasino.com/33 33카지노

    ReplyDelete