Tuesday, March 16, 2010

Digital Coupons Beat Newspapers in 2009: Coupons.com Research

February 24, 2010: summarized from Promo Magazine – The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform.

The data from Coupons.com reports that savings offered through the company’s outlets – including Web accounts, branded apps on mobile and HP printers, and the Grocery iQ smartphone app—grew 170% in value during 2009 to more than $858 million.

By comparison growth measures for newspaper coupon value last year ranged from 8% (per TNS Media Intelligence) to 16% (estimate from retail consultant Inmar.) As a result, Coupons.com claims, redemption values on its digital offering outstripped the increase in newspaper-based coupons by more than 10 to 1.

Read more at: http://bit.ly/cGGK42


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