Tuesday, November 10, 2009

New NBA Game Time Monetizes Mobile Marketing

CM Comment: Consumer entertainment industries continue to create new media content to serve their online marketing.

October 27, 2009: summarized from Mobile Marketing -- Last spring, the NBA offered a phone app called Game Time that gave basketball fans live scores, in-game stats, and the most up-to-date standings on players and teams. For free, consumers can still get all that–on the iPhone, G1, myTouch, and certain Blackberry devices. But a new paid version hooks a fan up with live radio coverage, video recaps, detailed player cards, league news, Twitter updates, and more. (Check it out: http://www.nba.com/mobile/gametime/)

The NBA has long been proactive in mobile marketing. Back in March 2008, the organization had a web campaign that let enthusiasts create “Matchups” between their favorite players, and then sign up to receive messages—via voice (players like Steve Nash and Caron Butler pre-recorded the calls), SMS, or email—reminding them on game day that their chosen b-ballers would tip off against each other.

Seems the pro basketball authority’s strategy was to first use mobile to gauge consumer interest in the medium–and to whet fan appetite for it. With the premium version of Game Time, the NBA proves that mobile marketing isn’t just for branding. It’s also a potentially big revenue-generator.

More at: http://bit.ly/3b9GXs


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