Tuesday, November 10, 2009

GameLogic Announces Groundbreaking Facebook Application Integration

CM Comment: Social games are the #1 driver of activity on Facebook. It's great to see the emergence of applications that specifically support casino marketing.

GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced integration with popular social networking site Facebook, for its PlayAway, PlayerVantage and New Play suite of products. These programs extend GameLogic’s Internet player/database marketing platform to the rapidly growing world of social media.

“Regulated gaming operators face a myriad of challenges in building an effective presence in today’s many media channels. Media is more fragmented than ever, but social media sites are emerging as robust interactive channels with direct access to the consumer.” said John E. Taylor, Jr., president and chief executive officer of GameLogic. “With GameLogic’s new Facebook integration, casinos and lotteries can now effectively harness this popular media channel with little or no effort.”

GameLogic brings its industry leading turnkey approach to interactive marketing to deliver a rich social media tool, complete with personalized club portals, games, tournaments and promotions directly into Facebook. With this technology, Facebook can easily become the foundation for a much richer and meaningful player engagement with point balances, marketing calendars, coupon awards, sponsored games/tournaments and more. In addition to existing players, gaming operators will be able to leverage the viral nature of social networking to attract prospective new club members in a personalized, engaging way.

Facebook has over 300 million registered users, half of which login in on any given day, with the fastest growing demographic being people who age 35 years and older. According to Taylor, “Gaming operators must associate themselves with content that engages, coupled with a marketing strategy to effectively monetize those interactions. Through our integrated approach, a gaming operator’s most active players become viral advocates within the social space. This is a truly revolutionary step for land-based casino and lottery marketing initiatives. We see a unique opportunity to help our clients immediately leverage this growing channel in a way that is material to their bottom line.”

GameLogic will be demonstrating its entire product line, including its Facebook integration at G2E from November 17th through the 19th at the Las Vegas Convention Center, Booth 857.