Tuesday, August 4, 2009

Video: Social Media Revolution

CM Comment: Definitely watch this one! An updated look at the dramatic shift that is underway in how we communicate. Some points that standout:

- Generation Y and Z consider email passé ... in 2009 Boston College stopped distributing email addresses to incoming freshman.

- The fastest growing segment on Facebook is 55-65 year-old females.

- 78% of consumers trust peer recommendations, only 14% trust advertisements.

And, of course ...

- What happens in Vegas, stays --- on Facebook, on Twitter, on orkut, on bebo, on flickr, on digg, on myspace, on YouTube.

What does it all mean? "Successful companies in social media act more like party planners, aggregators, and content providers then like traditional advertisers."

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