Conn. Casinos Join Forces Against Atlantic City

CM Comment: A joint digital campaign has been launched by Foxwoods and Mohegan Sun. Take a look at www.playCTcasinos.com.

July 10, 2009: summarized from Marketing Daily -- Two of the biggest casinos in the world are making an unlikely liaison to boost tourism to southeastern Connecticut, where Foxwoods Resort and rival Mohegan Sun are located.

In a move to get people to eschew New Jersey's Atlantic City, the two behemoths of gambling -- one of which brings in some 14 million visitors a year and has 2,225 hotel rooms that are pretty much always booked -- are for the first time in their respective histories launching an outdoor and digital campaign to tout the area as a major resort and entertainment destination.

Rob Victoria, SVP of consumer marketing at Foxwoods, says the effort will include billboards in New Jersey and the New York metro area. "We are working together because we think we can drive more business to the region by letting the public know we have two incredible scenic resorts, both of which are all-inclusive destinations." He says the effort, with a "Two Worlds Beats One City" that takes a jab at Atlantic City, drives consumers to www.playCTcasinos.com.

Read more at: http://tinyurl.com/nd2ceh