Tuesday, June 9, 2009

Research Report: The Mobile Difference

CM Comment: Considering the addition of mobile marketing into your mix? Here's some new research on the state of mobile adoption among US consumers.

Some 39% of Americans have positive and improving attitudes about their mobile communication devices, which in turn draws them further into engagement with digital resources - on both wireless and wireline platforms.

Mobile connectivity is now a powerful differentiator among technology users. Those who plug into the information and communications world while on-the-go are notably more active in many facets of digital life than those who use wires to jack into the internet and the 14% of Americans who are off the grid entirely.

- 8% of adults use mobile devices and broadband platforms for continual information exchange to collaborate with their social networks.

- 7% of adults actively use mobile devices and social networking tool, yet are ambivalent about all the connectivity.

- 8% of Americans find mobility lighting their information pathways, but have comparatively few tech assets at home.

- 16% of adults are active conduits of content and information for either fun or for personal productivity.

- 61% are anchored to stationary media; though many have broadband and cell phones, coping with access is often too much for them.

The Mobile Difference

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