Home Broadband Adoption 2009

CM Comment: Broadband Internet continues to penetrate deeper into core casino demographic groups.

June 17, 2009: summarized from Pew Internet & American Life Project -- Home broadband adoption stood at 63% of adult Americans as of April 2009, up from 55% in May 2008. The greatest growth in broadband adoption in the past year has taken place among population subgroups which have below average usage rates. Among them:

- Senior citizens: Broadband usage among adults ages 65 or older grew from 19% in May 2008 to 30% in April 2009.

- Low-income Americans: Two groups of low-income Americans saw strong broadband growth from 2008 to 2009: First, respondents living in households whose annual household income is $20,000 or less saw broadband adoption grow from 25% in 2008 to 35% in 2009. Second, respondents living in households whose annual incomes are between $20,000 and $30,000 annually experienced a growth in broadband penetration from 42% to 53%.Overall, respondents reporting that they live in homes with annual household incomes below $30,000 experienced a 34% growth in home broadband adoption from 2008 to 2009.

- High-school graduates: Among adults whose highest level of educational attainment is a high school degree, broadband adoption grew from 40% in 2008 to 52% in 2009.

- Older baby boomers: Among adults ages 50-64, broadband usage increased from 50% in 2008 to 61% in 2009.

- Rural Americans: Adults living in rural America had home high-speed usage grow from 38% in 2008 to 46% in 2009.

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