January 9, 2009: from New Mexico Business Weekly -- Santa Ana Star Casino has jumped on the social networking bandwagon. My.santaanastar.com combines applications similar to Facebook and MySpace. Users can create a profile share photos and do instant messaging. They receive notices on events and promotions and can submit comments and feedback. Users also can customize their pages with widgets - links or buttons embedded in the Web site with information on sports, weather, news, business and travel.
Several hundred players have signed up since the site went up in November, Burdick said. "This allows them to keep connected to people they met at the casino, and with friends and family, as well as get local news and play some games," he said. "Now we can target directly our marketing to the players based on their interests." Santa Ana has always geared its marketing efforts to capturing a hometown audience and this is a natural offshoot of that, Burdick said.
Full story at: http://www.bizjournals.com/albuquerque/stories/2009/01/12/story5.htmlb=1231736400%5E1758743
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