February 26, 2009: from Mobile Life Magazine -- The iPhone isn't just boosting Apple's bottom line. By ushering in the era of the smart phone, cells that are able to perform multiple tasks like surfing the web, taking and sending pictures, watching movies and listening to music, the iPhone and other devices like it may finally help deliver on the long-held promise of mobile advertising. It's one of the few areas of media poised for big growth over the next few years, according to a report released this week by the Kelsey Group, a research and analysis firm that's part of BIA Advisory Services. The report predicts that U.S. mobile advertising revenues will balloon to $3.1 billion by 2013 from $160 million last year, with local search generating roughly one-third of the total revenue. Advertisers will be attracted by the huge jump in mobile data consumption, driven by the adoption of smart phones with those multitasking abilities.
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